Virginia Governor Ralph Northam is embattled. Chatter suggested he wore blackface as a medical student at Eastern Virginia Medical School. Northam implied the picture in the school yearbook was potentially his. Then he denied it … and admitted that he wore blackface, but for another occasion. The public assumed the incident would finish Northam. He had to step down immediately, right?
Meanwhile, Northam’s team is marshaling forces to humanize him:
Backed by Northam’s assertion that he is neither person in the photo, strategic communications and PR firm IR+Media to help him try to recover. The team, led by top strategist Jarvis C. Stewart, a veteran of Capitol Hill, will try to determine how the photo got into the yearbook — an obscure artifact of national political importance that Northam says he didn’t buy at the time and claims he had never seen …
Northam doesn’t plan to hold any more press conferences any time soon. Advisers are in the midst of negotiations with major networks for a nationally televised interview they hope will humanize him.
Additionally, his advisers have assigned the governor homework: He’s begun to read Alex Haley’s “Roots”, and “The Case for Reparations,” the seminal essay in The Atlantic by Ta-Nehisi Coates.
Trump And The Global Economy (“Trump And The GE”) is the perfect platform for Governor Ralph Northam to have his first public interview. Trump And The GE is quarterly speaker series that gathers politicians, activists, pollsters, economists and entrepreneurs to parse through President Trump’s policies and explain how the impact the economy and community. The next event, Trump And The GE Does NY Fashion Week, takes place Monday February 11th at 4:30PM in New York City.
Trump Ad The GE is not only the top economics forum in the country, it is also black-owned. The event was founded by Ralph W. Baker, Jr. (Prince Edward County High School ’85) (Hampden-Sydney College ’89) (Darden School of Business at UVA ’93). Mr. Baker’s Shock Exchange: How Inner-City Kids From Brooklyn Predicted the Great Recession and the Pain Ahead is the most-important book on economics since the Great Depression. Shock Exchange‘s details on Virginia history and its nuanced race relations is unmatched.
Trump And The GE is also a black-owned forum, which makes it the perfect place for Governor Northam to speak to the public about his progressive policies and his ability to improve race relations in the state. He interviewed with Gayle King of CBS this morning. If Mr. Northam is going to let a white-owned media outlet get all the exposure – and the bag – from his conciliation tour then why bother? If he does not attend Trump And The GE Monday then the African American community will know that his promises are of racial equity is simply happy talk.