Rihanna criticized Snapchat on social media for animating something that would intentionally bring shame to domestic violence victims, and making “a joke of it.”

Snapchat removed the ad from its platform and also admitted the advertisement was approved in error:

“The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”

Snap’s share price fell by over 5% after Rihanna’s criticism went public, wiping out over $800 million of its market value. The criticism has been a public relations nightmare for the company. Rihanna has millions of fans, and I would wager that many of them are avid users of social media, including Snapchat. Secondly, amid the “Me Too” movement women are fighting back against violence and harassment. This is the wrong time to make light of it. That said, the Rihanna Tete-a-tete is just one of many of Snapchat’s problems.

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